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3 Keys to Winning a World Cup

Mitchel Wallenhoffer • Sep 18, 2023

The 20 nations currently assembled in France vying for rugby supremacy at the World Cup would all agree that very simply, there are 3 keys required to win a World Cup:

  1. A DYNAMIC ATTACK THAT CAN OUTRUN AND OUTSCORE THE OPPOSITION


It sounds obvious but there’s no getting around the fact you have to score more points than your opposition, Think Horan and Campese in 1991, or even Wilkinson in 2003!

Rock Solid Defence

2. A ROCK-SOLID DEFENCE THAT NEVER TAKES A BACKWARD STEP


Conversely, you need the ability to stop the opposition from scoring too! In 1999, the Australian team only had 1 try scored against them during the entire tournament!


Reliable Finishers

3. RELIABLE FINISHERS THAT CAN CHANGE THE OUTCOME OF A MATCH IN A SINGLE PLAY


We all know injuries happen, and the ability to play the full 80 minutes is crucial. Your finishers need to be able to come on and make an immediate impact - like Donald in 2011!


Now this isn’t a rugby blog, so what does this have to do with booking software?


In your business, your booking software can give you 3 keys to win your own World Cup - that of raising your revenue. 


1. ONLINE BOOKINGS SO YOUR GUESTS CAN BOOK WITH YOU WHEN THEY WANT TO


Your guests might be up watching the Cup at 2am and decide to look at booking their next trip away at half time - they can’t call you to book then! But if they can find you online and then book with you online - they will! A “book now” button on your website works for you 24/7, and captures the bookings you would miss out on if you didn’t have online bookings available - increasing your revenue.


2. AN EMAIL STRATEGY THAT INCREASES BOOKINGS FROM PAST GUESTS


What do you do with the contact information of your past guests? Turn that pre-existing data into a lucrative revenue stream. Set up a marketing email campaign directly from your booking system - contact past guests from a previous holiday period and ask them to book again. You will get more bookings, boosting your revenue!


3. AUTO-OPTIMISATION OF YOUR BOOKINGS TO MAXIMISE OCCUPANCY AND REVENUE


By letting your booking system automatically assign units upon check in, rather than at time of booking, you can minimise your gaps and maximise your occupancy. This is without any extra effort on your part. RezExpert clients who use this feature have reported an immediate 12% increase in bookings. What impact on your business would that spike in revenue have?


Like a Rugby team trying to win the World Cup needs the keys to be successful, your booking system can also give you the keys to successfully increasing your revenue. But unlike a World Cup that only comes along once every 4 years, you can keep doing this in your business and remain a world champion!


Using RezExpert can make your booking system a winner - contact our team today to discuss how your business can increase your revenue to world champion levels.

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