Should I have online bookings?

Why it's time to make your reservation system work while you sleep.

If you're still taking bookings by phone and email, you're not alone.

Many accommodation operators and tour providers started exactly the same way - with pen, paper and a trusty diary. But times have changed, and so have travellers. Guests now expect to book instantly, anytime, from anywhere.

So, should you offer online bookings?

In short, yes. Here's why:

1. You're open 24/7 (even when you're not)

Your website never sleeps. Online bookings mean guests can lock in their stay at 10pm on a Sunday or while scrolling during lunch. No missed calls, no waiting for an email reply - just seamless, instant confirmation. Think of it as your digital receptionist, always on duty!

2. You'll make more sales (and fewer mistakes)

When travellers can book directly, you remove barriers to purchase - and errors from manual entry. You'll capture bookings you might otherwise lose, reduce double-handling, and free up staff time for what actually matter: your guests.

3. You'll get better data

Every online booking comes with valuable insights - where guests are coming from, what they're booking, and when. That means smarter pricing, stronger marketing, and better planning for peak season.

4. You'll stay competitive

If nearby parks or tour operators already offer instant online bookings, today's traveller will naturally choose the path of least resistance. Having an online system simply keeps you in the game - and on the map.

5. You can still keep that personal touch

Online bookings don't replace good service - they enhance it. Guests handle the admin themselves, while you spend more time greeting them, answering real questions, and creating memorable stays.