Unlock More Revenue Before Your Guests Even Arrive
When a guest books with your park, what happens next?
For many accommodation operators, the answer is… not much.
The booking confirmation is sent, and then there's little or no communication until check-in.
That might seem perfectly normal, but it's also one of the biggest missed opportunities to improve your guest experience and increase your revenue.
The time between booking and arrival gives you multiple opportunities to engage with your guests, answer their questions and even encourage them to spend more before they arrive.
Why Pre-Arrival Communication Matters
Guests are excited about their upcoming holiday.
They're thinking about where they're staying, what they'll do when they arrive and how to make the most of their trip.
If you stay in touch during this period, you become part of that excitement.
Even simple emails can make a big difference.
For example, you might send:
- Check-in instructions and arrival information
- Directions to your park
- Information about your facilities
- Local attractions and events
- Helpful reminders before arrival
Not only does this reduce the number of phone calls and emails your team receives, but it also helps guests arrive feeling informed and relaxed.
Let Automation Do the Work
The challenge is that manually sending emails to every booking takes time.
That's where automation comes in.
With RezExpert, you can schedule pre-arrival emails to be sent automatically at different stages before a guest arrives.
For example, you might send:
- A welcome email 30 days before arrival
- A planning email two weeks before check-in
- A reminder one week before arrival
- A final arrival email three days before check-in
Each email can contain different information, helpful reminders or promotional offers.
Once they're set up, RezExpert does the work for you.
Turn Helpful Emails Into Revenue
Pre-arrival emails aren't just about providing information.
They're also a great opportunity to introduce guests to products and services they may not have considered when they made their booking.
Depending on your business, you could promote:
- Late check-outs
- Site or accommodation upgrades
- Equipment hire
- Activities and experiences
- Other services available during their stay
Because your guests have already booked and are planning their trip, they're much more likely to consider these additional options.
It's a simple way to increase guest spending while improving their overall experience.
Small Changes Can Deliver Big Results
Pre-arrival communication doesn't need to be complicated.
With the right automation in place, you can:
- Save your team valuable time
- Keep guests informed before they arrive
- Reduce repetitive enquiries
- Create a better guest experience
- Increase revenue from every booking
Sometimes, the easiest opportunities to improve profitability are the ones that are already sitting in front of you.
If your communication currently stops after the booking confirmation, now is a great time to rethink what happens before your guests arrive.
At RezExpert, we've built automated guest communications to make that process simple, giving operators more time to focus on running their business while creating more opportunities to grow their revenue.
If you'd like to see how automated pre-arrival emails work in RezExpert, we'd love to show you.
Call our team on 07 4925 4400 or book a personalised demonstration today.
